Networking is without a doubt one of the most vital components of being a successful sales person. It is common practice to attend these events laden with business cards. Once there most attendees begin by scanning the room for their most treasured connection. They focus on a specific who and what industry to gravitate to.

With this narrow of a focus they might just be missing out on a great referral.Instead of scanning the room for a few people why not meet as many people as possible and get your business card into the hands of every available person. You may not meet the CEO you were hoping for. What if you met instead the architect who lives down the road from the CEO and plays golf with him/her on the weekends?

Being open to widening your circle is what will get you what you are seeking!